A blog is either a site, or a section of a site that is regularly updated with content commonly called a “post.” A post contains text and / or multimedia. Posts are typically displayed in reverse chronological order so the newest content is listed at the top of the page, readily accessible to viewers.

Micro-blogs are basically the same as traditional blogs, except that the posts are much shorter. This style was popularized by Facebook, Twitter, and other web services using “status message” broadcasting.

There are several different types of blogs. Most fall within the following three categories:

• Personal blogs allow individuals to publish virtually anything on the web. Content of these blogs tend to be either a personal journal, aggregation / republication of other content, or editorial content (content that expresses the author’s perspective on topics or events). Some personal bloggers are considered professional bloggers because the writers are either employed or have successfully monetized their blog.
• Community blogs tend to have similar content as personal blogs, but it’s generated by more than one administrative user. These blog will either have a particular set of regular bloggers, or will allow the public to submit content that is either moderated by web site administrators, or by the public.
• Business blogs are focused differently than other type of blogs. They can be broken down into two major types: internal and external. Internal business blogs are targeted at people within the company, and possibly stakeholders. These blogs are geared towards improving communication between management and employees as well as providing an additional vehicle for building corporate values. External blogs are generally created as a PR vehicle. They allow a company to provide content to, and interact with the press, dealers, customers, and prospects.

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